Client
V1CE
What we delivered
Brand strategy
Brand identity
Naming
Creative team
Julius Cruickshank
Patrick Carroll
Josh Sobel
Chiara LaRosa
Elodie Hennessy-Trupheme
Toll Global Express came to Landor & Fitch with a challenge and an opportunity: The company needed to move away from the Toll brand due to ten years of underperformance through frequent mergers, acquisitions, and siloed operations.
We set out to create a new brand that would unite the business and rally everyone around a common goal: becoming the #1 logistics partner in Australia and New Zealand.
This project was undertaken while I was Creative Director at Landor & Fitch from 2022-23.
As the Creative Director, I provided guidance to the creative team of designers and copywriters and ensured the brand expression always reflected the brand strategy we had crafted for Team Global Express.
